Our Story


Ashley started her wellness journey when she became pregnant with her oldest daughter in 2011. By researching the most non-toxic products, chemicals to avoid, and homeopathic remedies for her and her family, she began her education on living a healthier and toxic free life. Many of the toxic ingredients found in mainstream commercial personal care products contribute to the skin disorders, hormone disruption, inflammation, diseases and other health issues that many saldy experience.. Embracing a less is more approach with quality over quantity, she is able to empower and educate others to switch out their products for clean and natural alternatives that are also better for the environment. As an AADP Certified Holistic Health Coach as well as a trained chef, she believes that what you put on your body is just as important as what you put in it.

With a passion for zero waste and the environment, she decided to create a non toxic, plastic free, salon quality shampoo and conditioner bar that will nourish hair and scalp without the harsh chemicals and unnecessary preservatives that can have harmful effects on the body.

Taking a holistic, organic approach in all that she does, she knows that eliminating toxins in ones environment and removing single use plastic is the first step to living a healthier and happier life that is better for self and the planet!

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